Keep Your Business Strong (With the CVI)
- By
- Steve Williamson, VP Digital Marketing and Content, eRep, Inc.
- Posted
- Monday, September 8, 2025

As a business owner, you face the ongoing challenge of navigating economic uncertainty while maintaining growth and profitability. To survive and thrive in these challenging times, you need more than conventional management practices—you need a strategy that leverages the true strengths of your workforce. That's where the Core Values Index™ (CVI) psychometric assessment can make a tangible difference.
The CVI provides a clear picture of each employee's innate strengths and core motivations. When employees are in roles aligned with their CVI profiles, they become significantly more productive—up to 200% more effective than peers in less aligned roles. Additionally, employee turnover typically decreases by 50% or more, saving significant costs in hiring and training.
Here's how you can put CVI to practical use today.
Summary of Recommendations:
- Assess Your Workforce: Use the CVI to clearly understand each employee's strengths.
- Align Roles with CVI Profiles: Position employees according to their CVI profile for maximum productivity and lower turnover.
- Implement the CVI in Hiring: Adopt CVI-based pre-selection tools to bring in talent that naturally fits each role.
- Regularly Review and Optimize: Continually adjust team roles and structure using CVI insights to sustain operational efficiency.
Direct Impact on Revenue and Productivity
1. Matching Employees to the Right Roles
Every employee has inherent strengths that align with one of four core value profiles defined by the CVI:
- Builders (Core Value: Power) – Excel at making decisions, driving results, and managing projects. They're best positioned in roles that require decisive leadership, quick action, and clear accountability.
- Merchants (Core Value: Love) – Thrive in roles involving relationship-building, sales, customer engagement, and motivating teams. They create positive environments and naturally drive revenue through strong client connections.
- Innovators (Core Value: Wisdom) – Perform best in roles that require problem-solving, creativity, innovation, and strategic planning. They optimize processes and help your company adapt to changing market demands.
- Bankers (Core Value: Knowledge) – Excel in roles emphasizing accuracy, data management, planning, risk management, and cost control. They ensure stability and efficiency in your operations, critical during uncertain economic times.
Matching each team member with roles designed around their CVI profile directly increases productivity and profitability.
2. Reducing Turnover Costs
Employee turnover is costly, especially during economic downturns when stability is essential. By aligning your employees' roles to their CVI profiles, job satisfaction and engagement significantly improve, leading to dramatically lower turnover. This alignment ensures long-term stability, reduces training costs, and keeps critical organizational knowledge intact.
Indirect Strategic Benefits of CVI Alignment
1. Improving Team Effectiveness
With the CVI, you can deliberately construct balanced and cohesive teams. Understanding each employee's CVI helps avoid common workplace conflicts and increases collaboration. For instance, pairing Merchants and Builders can improve team morale and productivity, whereas Bankers and Innovators together enhance strategic and operational efficiency.
2. Enhancing Agility and Resilience
During economic uncertainty, businesses must remain flexible and responsive.
Employees whose roles align with their CVI profiles adapt more quickly and effectively. Their innate motivations naturally drive them to perform at their best, even in challenging circumstances. This intrinsic agility translates into better organizational adaptability and resilience.
3. Strengthening Leadership Capabilities
Understanding your own CVI profile as a business owner or leader helps clarify your decision-making style and highlights areas where your natural leadership skills can have the greatest impact.
Whether you're a Builder with an action-driven style or a Merchant who excels at building teams, leveraging your personal strengths ensures you make optimal strategic choices during economic uncertainty.
Practical Steps to Leverage the CVI in Your Business
1. Assess Your Current Workforce
Begin by administering the CVI assessment to your team. This establishes a baseline for understanding current alignment or misalignment across your organization.
2. Conduct a Role Alignment Review
Evaluate each role against the CVI profile that fits best. Adjust roles and responsibilities accordingly. Employees matched closely to their CVI profile consistently deliver superior results.
3. Implement CVI-based Hiring Practices
Use the CVI-based Top Performer Profile™ (TPP™) in your hiring process. This approach ensures that incoming talent is objectively screened to fit the specific needs of each role, resulting in immediate productivity and long-term employee retention.
4. Continuously Optimize Team Structure
Regularly review and adjust your team composition based on CVI insights. Businesses that consistently use the CVI to guide team decisions maintain their strategic advantage and are better equipped to respond quickly to market changes.
The Bottom Line
Leveraging CVI alignment isn't simply beneficial, it's essential. When facing economic uncertainty, you can't afford inefficiencies or high turnover. Aligning your employees' core motivations with their roles ensures maximum productivity, strategic flexibility, and operational resilience.
By putting the right people in the right roles based on CVI insights, your business will be well-positioned not just to survive, but to strengthen and grow, regardless of economic conditions.
Take the practical step now to use the Core Values Index to secure your business's future.
Core Values Index™ and CVI™ are trademarks of Taylor Protocols, Inc.
Go to eRep.com/core-values-index/ to learn more about the CVI or to take the Core Values Index assessment.

Steve Williamson
Innovator/Banker - VP Digital Marketing and Content, eRep, Inc.
Steve has a career in project management, software development and technical team leadership spanning three decades. He is the author of a series of fantasy novels called The Taesian Chronicles (ruckerworks.com), and when he isn't writing, he enjoys cycling, old-school table-top role-playing games, and buzzing around the virtual skies in his home-built flight simulator.
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