Integrity vs. Harmony: The Merchant Dilemma, and the Human One

By
Travis Stovall, CEO, eRep, Inc.
Posted
Monday, December 29, 2025
Tags
#Communication
#CoreValuesIndex
#Happiness
#Psychology
#Well-being
#CoreValuesFundamentals
#Editorials
Integrity vs. Harmony: The Merchant Dilemma, and the Human One

Many people confuse harmony with integrity. This is because harmony avoids discomfort while integrity faces it.

This tension is especially strong for Merchants, who value connection, relationship, and emotional safety. But every Core Value faces the conflict between keeping things peaceful and keeping things honest.


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