Essence Before Strategy
- By
- Travis Stovall, CEO, eRep, Inc.
- Posted
- Monday, September 29, 2025

There is a version of you that moves through the world with quiet clarity—unrushed, unthreatened, and unmistakably authentic.
In the Core Values Index (CVI) language, that version is the expression of your unchanging core values—Builder (power), Merchant (love), Innovator (wisdom), and Banker (knowledge). Before you design routines or chase goals, consider this:
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