Change Your Mind

Steve Williamson, VP Digital Marketing and Content, eRep, Inc.
Monday, November 20, 2023
Change Your Mind

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Did you know that your Core Values Index™ personality type can determine what's required for you to change your mind? Can these secrets help you improve your ability to communicate and win an argument? Let's find out.

Four Personality Categories

There are four main personality types defined by the Core Values Index psychometric assessment. These are called core value energies and each person has a particular ratio of them within their personality.

When you complete the CVI personality assessment, your profile is a set of scores that represents how much of each core value energy makes up your personality.

Each score is between 0 (none) to 36 (maximum), with the total of all four scores equalling exactly 72.

This means when one or two core value energies are high, the others are proportionally lower.

Although there are millions of different combinations of core value energy scores, you can gain a broader understanding of your personality by referring to whichever core value energy is the primary or largest sector.

The four core value energies are:
  • Builder - represents power and action, with a strong faith in one's ability to act.
  • Merchant - this energy is all about connection with others and being the source of love in the room.
  • Innovator - wise compassion — this energy represents a desire to solve problems and altruistically care for others.
  • Banker - it's all about the data and knowledge for this core value energy, coupled with a strong sense of justice.

Changing Your Mind Based on Personality Type

How does the presence of each of the core value energies — represented by whichever makes up the primary component of your CVI profile — influence and shape your ability to change your mind?

Those with Builder as their primary core value energy are the quickest acting and quickest deciding of all four. Builders want quick outcomes, so if new information comes to light that expedites things, they'll change their mind like that (snaps fingers).

Because Builders always have great faith in their ability to act and think in the moment, they won't suffer from doubt or be delayed by excessive or pointless (in their mind) consideration of options.

Merchants want to improve their relationships and connections with others, so a possible change of mind helps to be presented in that context.

Those with Merchant as their primary core value can be somewhat averse to changing their mind if they feel it will present them in a negative light.

A Merchant's ego can sometimes get in the way, more than any other core value.

Merchants are very adept at reading the room, being the most intuitive and able to pick up on non-verbal cues. If the conversation is going against them, the Merchant will emotionally pick up on that quicker than anyone. As long as their ego doesn't get in the way, they might change their mind to maintain consensus (if things aren't going well, nobody can manipulate the group dynamic more effectively than a Merchant).

Innovators will change their mind when they are satisfied that their standards of reason and data support the new position.

In fact, of all four core value energy personality types, the Innovator is likely the most willing to change their mind once presented with a well-reasoned argument. (Builders are the quickest to change their minds, but they don't want to waste a bunch of time hearing all the pros and cons first.)

Those with Innovator as their primary core value energy want to have an open mind when it comes to finding the best solution to a problem. If new evidence and a sound argument is presented, they'll switch.

Although Innovators strive to be the best source of wisdom in the room, they will ultimately side with what is clearly the best option even if the idea wasn't theirs.

Bankers value pure data, knowledge and facts. If you don't present verifiable data, knowledge and facts, they won't change their mind. Emotion and ego really have nothing to do with it for the person who's primary core value energy is Banker. It really is that simple.

To a Banker, opinions don't matter. Facts are what is important.

Once you've done your homework, tallied all the data and presented it in a logical and thorough manner, the Banker will change their mind. It's important to note that to a Banker, opinions don't matter. Facts are what is important. Expressing your view to a reluctant Banker as a matter of opinion will be ineffective.

Are you intuitive or cognitive?

In broad terms, Builders and Merchants are intuitive, while Innovators and Bankers are cognitive. The former will trust their gut and their feelings much more than Innovators and Bankers. The latter can become suspicious of viewpoints that they feel are based on hunches or subjective opinions, making them hold firm to their position.

Core Values Index™ and CVI™ are trademarks of Taylor Protocols, Inc.

Go to to learn more about the CVI or to take the Core Values Index assessment.

Employees hired with a CVI that closely matches a Top Performer Profile often outperform candidates hired without a TPP match by 200% or more. → Learn more

Steve Williamson

Steve Williamson

Innovator/Banker - VP Digital Marketing and Content, eRep, Inc.

Steve has a career in project management, software development and technical team leadership spanning three decades. He is the author of a series of fantasy novels called The Taesian Chronicles (, and when he isn't writing, he enjoys cycling, old-school table-top role-playing games, and buzzing around the virtual skies in his home-built flight simulator.

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