Francisco Reyes

Francisco Reyes


Francisco Reyes is Co-Founder of Behave4, a world pioneer management consulting firm that applies Behavioral Economics to provide private and public organizations with a deeper knowledge of why employees and customers/users behave the way they do. He was listed in 2020's Most Inclusive HR Influencers.

Persistence, grit, and cooperation define Francisco. He is a social entrepreneur keenly curious about science, technology, and business. Knowing why people behave the way they do is one of his passions, the other is basketball. He has been Marketing & Project Leader for seven years, creating and developing consulting projects using neuroscientific techniques and Behavioral Economics methods.

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The Human Side of Data

Francisco Reyes , Contributor
June 21, 2021

An expert in behavioral economics discusses why human Resources and many professionals in the people industry should lose the fear to use, manage and analyze data about people.

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